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6 Important Strategies For Customer Retention And Boosting Your Bottom Line
The most successful businesses have mastered the art of customer retention, leading to increased profits and a healthy bottom line. It’s often said that ‘time

Strategies For Growing Your Small Local Business Through Business Networking Events
Are you ready to take your small local business to the next level? Here at Silicon Palm, we’re not only focused on digital marketing strategies

Best Practices For Small Businesses To Leverage a CRM
For entrepreneurs and business owners, leveraging CRM solutions can make a huge difference in their bottom line. But where do you start if you’re new

5 things your website developer is not responsible for
When hiring a website developer for your business, you must be clear about what you want them to do. You may assume a website developer

How to know which customers to target and with what messaging
In the ever-evolving marketing world, understanding which customers to target and what messaging to use is crucial to achieving success. Knowing how to identify these

Why Every Business Needs A Professional Business Website
Unsurprisingly, the internet has become an integral part of our lives. More and more businesses are turning to the web for their operations, marketing efforts,

Why You Should Be Harnessing The Power Of Google Ads In 2023
As a new business owner, the world of digital marketing can seem overwhelming. I’m sure you’ve heard about Google Ads and all that it offers,

Why cheap websites make sense
Back in 2021 I came to two ‘kick in the guts’ realisations: The first was understanding that many businesses and entrepreneurs just don’t have the
How to generate more sales from your customer email lists
Are you a business owner who has a long email list but are unsure how to best engage your audience. In this video I describe
Cheap & effective retargeting ads
Have you ever wondered how other businesses are able to show you Facebook Ads after you’ve visited their website? The strategy is called Facebook Retargeting,
Get better returns on your Google & Facebook Ads
https://youtu.be/lxJoOIwKE8g Unhappy with your digital ad results? Are you a business owner who has spent money on digital ads, but have been unhappy with the
Three key reasons why your website is not generating leads
If you’ve been wondering why your website is not generating leads then you may be thinking to yourself – why is my website not getting