Have you ever wondered how other businesses are able to show you Facebook Ads after you’ve visited their website?
The strategy is called Facebook Retargeting, and its designed to get your website visitors to return to your website. And if you get it right these ads can generate more leads, more sales, and increase your return on marketing investment.
Why Facebook retargeting is important
The average website sees 97% of their traffic leave without taking any action. And unfortnutaly for a lot of businesses, once a visitor leaves, they never return.
By retargeting them through Facebook you have the opportunity to get those lost visitors to retrun to your website.
What you need to know to start Facebook retargeting ads
Now there are three things you need to in order to tap into this opportunity, and for as little as $1.50 a day you be crazy not to.
- Make sure you have the Facebook Pixel installed on your website.
- Create an ad that speaks directly to your visitors – focus on their #1 pain point and how you solve it.
- Target your ad to your website visitors using the Facebook Pixel.
If you can do these three things, then for much less than the cost of a cup of coffee each day, you can significantly increase the number of times a potential customer sees you.
This helps you to build trust with them, and encourages them to return to your website to engage in your products and services.
You will get more leads, more sales, and your return on marketing spend will improve.
If this sounds like something you know you should be doing, and you’d like some guidance on what will work best for you and how to get them up and running, book in a website improvement call, where we’ll review your website with you and come up with 2-3 things you could be doing to your website right now to increase the number of leads and sales you are getting.