Grow Your Organic Website Traffic With
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the search engine’s process to improve your search ranking and search results. It can be broken down into two main parts: on-page and off-page search engine optimisation. On-page search engine optimisation contains all the factors that affect your website rankings within search engines, such as content, keywords and URLs. Off-page search engine optimisation includes tactics such as link building and social media marketing.
At Silicon Palm we have highly experienced and skilled search engine optimisation experts, offering services to all businesses, big and small. Whether you’re service or content based, we are here to help you grow your search presence.
Why your business needs search engine optimisation
Search engine optimisation (SEO) is crucial for every business competing in the online space. It is arguably the best long term strategy to grow a business and develop a solid customer base.
When SEO techniques are employed well, your website should see an uptick in traffic, movement up the search engine results pages and increase in customers and sales conversions.
Utilising SEO for your site is not negotiable, but managing it can be time consuming, so if you’re struggling to find enough time to dedicate to it, it’s a great idea to outsource.
Why choose Silicon Palm to manage your search engine optimisation
At Silicon Palm we are not only experts at SEO but passionate about helping businesses reach their full potential in the online space. Our years of experience have allowed us to
We manage every element of SEO, from backlinks to page speed, keywords to metatags.
You can have peace of mind and one less thing on your to-do-list knowing that Silicon Palm is overseeing your company’s search engine performance.
To find out more about how our SEO services can help your business, contact us.
Our SEO Process
The first step of any successful search engine optimisation strategy is to know where you sit in the market and who you are targeting.
Without this knowledge, your business will be floating around the web without the right people finding you. We perform in depth research for your business to give your business a solid foundation in the search engine results pages.
Our keyword research ensures your site appears in the right searches, and is presented to web users who are interested in what you have to offer. However, keyword research alone doesn’t guarantee your site will find the right people, so we
also perform audience research. Identifying the demographic that will benefit most from your site is crucial to finding loyal customers. And finally, industry research provides information about where your business sits, what marketing strategies work best and what areas are currently underutilised.
User intent refers to the goal of the web user when they type something into a search engine. If you run a hairdressing salon, and a nearby search engine user types in “hairdressers near me”, you need to be one of the first listings that appear.
We monitor user intent to ensure your site is appears on relevant search pages. The better matched your site is to the search done, the higher your search engine ranking gets.
With a vast number of web users performing searches on their phones, it’s crucial that your sire performs well on mobile devices. From usability to presentation, mobile SEO works slightly differently to computer SEO. We manage both areas of SEO, so all types of users have a good experience on your site.
Technical SEO refers to crawling and indexing.
Crawling refers to the information the search engine gathers from your site. It is essentially a bot reading your page to understand where it fits with the other sites on the web. Crawling is the first stage of the search engine recognising your site and presenting it to relevant users.
Indexing is the result of crawling. It refers to the process of organising web pages and adding them to a search engine page search. It is affected by the information communicated by your website such as meta tags, headings and URLs.
We manage your site to ensure the bots find the correct information that will benefit your business and place you in the search results so the right web users will find
Analytics & Reporting
It’s not enough to put your SEO strategy in place and then leave it to work things out on its own.
We offer regular feedback on how your site is performing, what areas are working well and what areas could do with more attention. Collecting this data ensures your site is performing the best it can and that no SEO stone has been left unturned.